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Trouble is, not that many organisations have a clue what ITIL is or what it can do for them - and yet we're seeing that it has become one of the big 'tick marks' on the buyer's list.
'Yes, I know it hits all the functional needs, it fits my price requirements, it's the right colour, it does the toast in the morning - but does it do ITIL?'
So what is ITIL? It stands for IT infrastructure library and is an approach to IT services management.
In itself, it's not a product - it can be best regarded as a set of best practices built upon knowledge of previous attempts of doing specific IT processes and how tools can automate and expedite these processes.
ITIL was developed as a set of practices in the UK through the late 1980s and early 1990s, primarily as guidelines for the public sector.
A set of books was produced by the British Standards Institute (BSI) and The Stationery Office, and the UK government pushed ITIL as a standardised way for the public sector to deal with specific technical processes.
However, large private companies soon saw there was value in adopting the main ITIL processes.
Then a spin-off market was created for books written on how to understand ITIL, how to adapt ITIL to specific markets, verticals and so on, and how to make ITIL 'unique' to an organisation's needs.
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