Apple has been cleared of misleading potential iPhone customers by exaggerating the quality of its display.
The UK's advertising watchdog rejected a complaint that a London Underground poster showed better quality pictures than the iPhone could reproduce.
Adverts for Apple's iPhone on the London Underground were designed to show off the machine's ability to be used to surf the internet, and displayed a sample internet page of Times Online, the website of The Times newspaper.
A member of the public complained to advertising watchdog the Advertising Standards Authority (ASA) because he did not believe that the iPhone could reproduce web pages at as high a quality as was depicted in the ad.
The ASA rejected the complaint, but only after discovering that Apple had matched the quality of the picture in the ad almost exactly with the quality of image produced by the iPhone.
"Apple said the Times Online screen images in the posters originated as screen grabs from the iPhone itself," said the ASA ruling. "They said the quality of the poster image was dependent on the means of reproduction rather than the quality of the input image. They argued that, if the image had simply been enlarged, it would have been unrecognisable and unusable, and therefore had to be manipulated in post-production to vectorise text and graphic elements of the image to make it scalable for large print use."
This article was contributed to ITproportal.com by http://www.OUT-LAW.com.
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